INDIVIDUALISM 76%
For Italians having their own personal ideas and objectives in life is very motivating and the route to happiness is through personal fulfillment. This dimension does vary in Southern Italy where less Individualist behavior can be observed: the family network and the group one belongs to are important social aspects, and rituals such as weddings or Sunday lunches with the family are occasions that one can’t miss. People going from Southern Italy to the North say that they feel cold not only for the different climate but for the less “warm” approach in relationships.
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